The triple click ad trick

Here's a dead simple little trick that you probably wont find elsewhere: How to save money by forcing the best deal possible out of banner adverts on the web.

You must have noticed how when you've been searching for something, adverts for similar products start popping up on other websites. Say you've been search for "cheap flights to Barcelona" or "0% interest credit card" on google then, when you then visit Facebook for example, or another site with targeted adverts, you see an advert related to your search.

That happens because the advertisers track your searches and link them to the serial number of your computer, there's nothing illegal about it even if it is a bit sinister! But it can be good for you if you know that's what they're doing and they have chosen to run a 'repeating' advertising programme.

So here's the trick: The first time you see the ad on Facebook, it might say "Bareclona - only £199" and you might click on it and start filling in your details. If you did, but then gave up and carried on reading Facebook, the next time you see the add it might say "Bareclona - only £149". If you click on the ad again and then 'lose interest' a second time the 'repeater' advert will give it one last shot to tempt you with the best deal possible, by showing you another, cheaper advert: "Bareclona - only £99".

Repeater adverts are a great way for advertisers to try and get the most out of you, the buyer. But if you know how they work you can play along with their game and get the best deal every time. They very rarely improve the offer more than twice, but a couple of extra clicks to get to the third version could save you a tidy sum.

In the credit card example from above, the repeater ad would normally offer a longer term at 0% interest. The first advert might say "interest free credit for 6 months", the second "interest free credit for 12 months", and then finally you see one offering "interest free credit for 18 months"! Bingo - you just got an extra year of free credit for a few more clicks.

Happy clicking!

'Save Money - Make Money'

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